Client: The Beauty Lab Academy
Client's Business: Elma Schalkwyk is the owner of this Beauty Training Academy. They provide national training for all the modules required to a Beauty Therapy and Nail Technology Qualifiation (SAQA ID 80646).
Requirements: Elma was looking for someone to continue with the feel and look of previous social media marketing ads that was done by her previous marketing partner. After a year of sebatical from work, she approached Elodigi SA Marketing to firstly design new sets of email designs (campaigns) which she can send to potential students. The tropical element was a definite requirement and was not negotiable.
Client: The Lash Line
Mood Board Visual Designs; Email Campaign Designs
Client's Business: Elma Schalkwyk is the owner of The Lash Line, which is also in affiliation of The Beauty Lab Academy, which provide national training for a Beauty Therapy and Nail Technology Qualification (SAQA ID 80646). The Lash Line supply all the materials required for training purposes to The Beauty Lab Academy and all their agents.
Requirements: Elma approached Elodigi SA Marketing and was looking for assistance, someone who could continue with design work with the same feel and look that was started with her former marketing partner. A chic and sophisticated look with a floral flair. The use the particular model and visuals was essential and non-negotiable.
After taking a year sebatical as trainer, Elma requested to have all her Training Inquiry Informative Emails, among others, designed according to the same feel and look as all her previously social media ad campaigns designs and flyers. Elma couldn't provide us with a CI-code index.
Outcome: Despite not having a CI-code index provided, we were able to assist Elma. We made some content changes to existing designs and changed some fonts and visuals. We were able to incorporate and merge new designs to existing designs and visa versa. We were able to erased the headache of having to change a design and marketing partner and made the project as smooth as possible to provide Elma with satisfactory results.
With the help of our Mood Board Visual, Elma was able to visualize the look and feel of all her Training Inquiry Informative email templates. We've added a vintage yet feminine element to the previous designs and incorporated some glitter, diamonds and vintage dahlia flowers to the designs. Despite restrictions on a budget, we were able to provide Elma with the designs she required.
Future projects: We will continue with design work and marketing requirements for Elma. As Elma's business grow so will we grow with her to help take her business to the next level by assisting in designing a new website for her business as well as managing all her social accounts and content.
